It is almost impossible, for non-website designers, to keep pace with the latest technological advances and a slew of fresh design options that emerge on a daily basis. However, one thing that you do know is your website should be engaging and user-friendly on any device, especially the mobile ones. Here are the top three website design trends that can engage visitors to meet your website conversion goals.
1. Responsive Website Design
In the mobile-driven society of today, responsive website design is mandatory. Users might not completely know what makes one website design more responsive than the other, but they certainly know that without a responsive design, they will look somewhere else for products, answers or a better viewing experience. In other words, a mobile responsive site is designed in a way that it looks identical when seen on any gadget or device. An excellent source to view numerous prime and leading examples of this type of design can be found by visiting Awwwards.com. You can also check out some of our NJ website design.
2. Semi-Flat Design
This design tends to make the various elements appear as if they are present on a single surface. This is a widely-used approach to website design which usually brings more website clarity for the viewer, and it makes the transitions seem much more unified. Although it is often tricky to execute convincingly, when done properly, the semi-flat website design can make it easier and simpler for online visitors to comprehend the directions and cues of a website. This results in a more intuitive and smooth navigation experience through the complete website.
Flat website designs, which emerged a few years ago, had several problems and were not able to draw users to the website or create an immersive and engaging experience. This was mainly because the characters and images tended to be flat and lacked any differentiation or shading which made it difficult for visitors to figure out where they had to click to navigate the sites. Fortunately, semi-flat designs overcame these challenges.
3. Minimalism Coupled With Micro-Interactions
2017 is mainly about the mobile experience. Micro-interactions can be defined as user enabled interactions, providing guidance, control, rewards, or simply imparting fun experience to the user. A minimalist design ensures that web pages are organized and uncluttered. By merging the minimalist and semi-flat design trends, websites can now deliver much better user experiences, taking full advantage of visitors’ need for immediate gratification and short attention spans.
In the past few years, web designers have discovered that even when their clients’ website had been optimized for mobile platforms, they were not always noticing big bumps in conversion rates or longer user interactions that they expected. Although having a minimum of 200 words on every webpage usually improves search engine results, in an age where people are seeking quicker mobile interactions, visitors were getting tired and frustrated with having to navigate through far too much content on each page.
This design made modifications by balancing the content with scrolling pages, and has seen amazing results.